A blue sky reflection and concept work, connecting between current technology solutions and the future of smart city
A blue sky reflection and concept work, connecting between current technology solutions and the future of smart city
A blue sky reflection and concept work, connecting between current technology solutions and the future of smart city
ML Powered
Lead-to-Customer ABM
MY ROLE
Head of Product Design
The
CHALLENGES
2 Products
Sellers and marketers initiate campaigns and track prospect behavior to detect engagement. Prospects are consumers of content with a wide array of behaviors with that content
2 Products
Sellers and marketers initiate campaigns and track prospect behavior to detect engagement. Prospects are consumers of content with a wide array of behaviors with that content
3 user types
Marketing . Sales . Prospects
Each group has many sub-groups, personas and use-cases. Sellers & marketers differ in roles but in most cases work for the same company; prospects are a world of versatile users
2 UX+UI solutions
Functional App / Magazine
Sellers and marketers require a combination of content share and analytics intelligence app. Prospects experience, browsing through shared content items should be immersive and targeted
Path to
Solution
Human Empathy
Deeply understand your humans (aka 'users) by speaking with them...and listening to them.
Collaborate with product, customer-success and track your users' behaviors patterns.
Inspiration + Wow!
Look for UI/UX innovation and best practices outside of your competitive domain
...far far outside...
The secret sauce
ML-powered personalization of in-context content curation agnostic to the UI/UX environment
Emphasize > Analyze
Deeply understand your humans (aka 'users)
by speaking with them...and listening to them.
Collaborate with product, customer-success and
track your users' behaviors patterns.
Startup speed + Solve the problem REIGHT!
Define > Refine
Deeply understand your humans (aka 'users)
by speaking with them...and listening to them.
Collaborate with product, customer-success and
track your users' behaviors patterns.
Startup speed + Solve the problem REIGHT!
Develop > Deliver
Turn design into a future-proof lean-coded design system
Fully immerse yourself and the team in accessibility, novel UX
and simplistic familiar.
Go-to-Market and - Validate Validate Validate !
